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Modern Trade

At Trishul, our first class home hygiene products are offered and used among the customers through our modern trade business to fulfil the desired requirements by the end-users. Notably, our modern trade business partners are Big Basket, Future Group, Reliance Fresh, Spencer's, Reliance Cash & Carry, Honey Money Top, Needs etc.

Today, as things are rapidly changing, modern trade appeared assured to conquer every consumer market in the world. Modern trade is also known as organized retail which is being fuelled by many factors including shopping experience, comfortable, and access to diverse categories product, as it involves a better planned and organized approach to distribution which includes the larger players like supermarkets, hypermarkets, etc.

Modern Trade results in;

  • Increased availability of home hygiene products
  • Leveraging Consumers’ Preferences for New Taste Experiences
  • Distribution networks have become more organized
  • The benefit of choice to the consumer where they could evaluate multiple home hygiene products side-by-side.